HATCHED is an acronym for some of the basic design principles at Purposeful Technologies. The acronym stands for

Holistic - The site needs to work together a unified whole (no crystals needed)

Aesthetic - The site needs to be visually pleasing and appropriate for the audience

Technical - The site has to work!

Conceptual - The site needs to accomplish the purposes for which it was created

Human Oriented - The site needs to be able to be used by the audience, not just the tech team that made it

Economical - The site should solve more problems than it crates. Financial is only one such metric

Data Flow Friendly - The site should work into a seamless data flow in the organization. No "data portages"!