HATCHED is an acronym for some of the basic design principles at Purposeful Technologies. The acronym stands for
Holistic - The site needs to work together a unified whole (no crystals needed)
Aesthetic - The site needs to be visually pleasing and appropriate for the audience
Technical - The site has to work!
Conceptual - The site needs to accomplish the purposes for which it was created
Human Oriented - The site needs to be able to be used by the audience, not just the tech team that made it
Economical - The site should solve more problems than it crates. Financial is only one such metric
Data Flow Friendly - The site should work into a seamless data flow in the organization. No "data portages"!